" "Versace: a new perspective on women's fashion

Versace: a new perspective on women's fashion



  • Life and Work of the Great Master
  • The tragic murder
  • Life after death

Fashion house Versace to please its fansunmatched outfits for more than thirty years. The founder of the fashion house Gianni Versace created a unique image, struck tsenitelnits beauty frankness, glamor and sexuality of their outfits. In its women's collection was dominated by mini-skirts, deep neckline, open back and arms. It Versace revived the fashion of narrow trousers, tight-fitting suits and corsets. He never skimp on the most expensive and the most beautiful models for their advertising campaigns.

Life and Work of the Great Master

Gianni Versace was born in Italy, in the cityReggio Calabria in 1946. His mother owned a fairly well-known in the city of sewing workshop, his father was a merchant appliances. Little Gianni loved his mother, and the only opportunity to be next to her was a constant presence in her studio. He was at an early age to help her pick up the buttons for clothes, folded tissue, learned to sew. Soon, he began to create small dolls made of fabric, sewed them himself dresses. So little Gianni attached to the fashion world.

Apart from Gianni family grew two more children -older brother Santo and younger sister Donatella. Mother Frances has always insisted on the fact that children are diligently engaged in school, but did not like to study Gianni. All that interested him - it's drawing and music, not formulas and rules of spelling. In order that he did not miss a class, brother Santo often bribed him with different sweets.

Strolling through the evening streets of his native city,young Versace often watched prostitutes and wondered: why good women can not dress as beautiful and sexy? At school, his teacher often abused for frivolous pictures of girls in revealing clothes. A couple of times on this occasion called his mother with a demand to rein in Man. Nobody did not understand that in the mind of Versace is not the woman, and dresses.

Gianni loved brother and sister, although they are alwaysThey were very different. Both boys are accustomed from childhood to indulge his little sister, and for the future of the designer it since childhood served as a muse and inspiration. Once, when Donatella was only eleven, a future fashion designer dress her in a short leather mini-skirt, boots and bright yellow painted a few strands of her hair. My mother was horrified, but the boy was really happy that even at such a young age his sister looks fashionistas.

Barely having time to grow, Gianni began to travel withmother to Paris and Milan for the new fabrics. The selection process fascinated him, he better understood and in quality, and texture of products. After high school, the future fashion designer continued his education in the mother's sewing studio.

In 1971, he received an offer to participatebrand project "Florentine flowers" in a small town near Milan. At that time all the Italian designers offering clothes militaristic style, dull gray-beige tones. Talented Versace offered a completely different - a bright, multi-layered clothing. In an instant, a new collection of "Florentine colors" was the peak of fashion in Milan.

Believe in themselves, in the early seventies Versacemoved to live and work in Milan. There, he quickly gets an offer from another fashion house to create a new collection. His clothes makes a splash, fame and money quickly come to an already illustrious fashion designer. However, all this is a little Versace - he dreams of his own brand.

In 1976, he persuaded his older brother Santoquit his consulting office in Reggio Calabria and Milan open in business together. If Gianni inherited the spirit of creativity and taste for fashion from his mother, then his father borrowed Santo great analytical skills. Two years later, they opened their first boutique under the name "Gianni Versace" the most prestigious street of Milan.

Soon he sells first collection releasedunder his own name. This was not just the glory - it was a delight, adoration, confession. During the first year of the brand Versace has earned eleven million dollars. Here he spent only them easily and without hesitation: bought works of art, home, showered relatives presents.

After her mother's death in 1978, the younger sisterDonatella moved to Milan to his brothers. They experienced a difficult loss, total mount even stronger united them. Donatella strongly supported his brother, helping in everything and inspiring him. She brings to his attention, what kind of clothes worn by young girls, estimated collection from the female point of view. Experts praised Versace, speaking of his bright, trendy, shining style. He also wanted to conquer new Olympia: it's time to go to the international level.

Soon, he presented his new collectionthe American public, and again he waited for an incredible success and recognition. Despite the fame and big name Gianni I do not arrange their personal life - all his time to deal exclusively with work. Until then, until in 1982 he had not met with Antonio D'Amico. Versace did not hide their feelings, and they soon became an official couple. The two men did not hesitate to their way of life and of belonging to a sexual minority. Their house was always open to family, friends and many creative people.

In 1989, Versace swung sorokatrehletnyto high fashion, and again not lost. The audience was once again subdued lights, glamor and splendor of his clothing. The main difference from other designer collections consisted in the fact that his dress and exquisite costumes just breathed provocative sexuality. However, it was not new to his clothes - this style has long been a main feature of the house Versace. One of the dresses haute couture collection was sold for thirty thousand dollars - a fabulous money in those days to wear.

Versace understood that in order to enter the topthe best designers in the world, he needs the most beautiful and sexy models. It is not scored on their podium shows, and invited of glamorous fashion magazines. It was much more expensive, but the result was worth it: it seemed, all the most beautiful women in the world wear clothes by Versace. Through his impressions famous models such as Linda Evangelista, Naomi Campbell, Cindy Crawford and many others. He has created a truly unique phenomenon in the fashion industry: the fashion for supermodels.

He was friends with the great stars, dressed EltonJohn, Demi Moore, Halle Berry, Jennifer Lopez. But perhaps the most famous of his star client was Princess Diana, who just loved to wear dresses from the talented designer. It first came up with Versace to create a "star series" during the shows on the podium in the front row were special guests - Bon Jovi, Andie MacDowell, Madonna and other celebrities. The next day, after showing all the media enthusiastically wrote about a luxury show, the famous party with their opinion about the collection.

Gianni Versace

The tragic murder

In 1991, Gianni came to stay with herbeloved little sister Donatella in Miami. He was so impressed with this city, he immediately decided to stay to live in it. His subdued and architecture, and the weather and the people, and the spirit of carefree and joyful atmosphere that reigned in Miami. Most of the city reminded him of his native Reggio Calabria, in which he missed so much. Perhaps this move was a fatal step in his life.

In 1994, doctors diagnosed Versaceterrible disease - cancer of the ear. He warned that without immediate treatment he may die quickly. Shocked family grieved brother's illness and strongly supported him. Gianni was so weak that he has entrusted to his sister all the details of the work and gave an opportunity to spend a few impressions. In 1997, the disease has receded, and Versace returned to work. He was happy and cheerful, and always insisted that all the best ahead of him.

In July 1997, he showed a collection thatcritics call his best work. He was full of hope and work plans. After the show, Gianni with his friend Antonio D'Amico went on a vacation home in Miami. Once, early in the morning, talking to my sister on the phone, he went to fetch the morning paper. When he returned home, already on the steps he was struck by a shot to the head. The doctors came immediately, but to save the life they failed to designer: Versace died from a mortal wound.

It connects all police forces in order to findkiller. But no raids or searches could not help them find the culprit. Come numerous rumors that Versace was killed by order of the mafia, because the designer actively fought with the underground clothes allegedly selling his brand. A week later, it was found the body of the killer Versace - Andrew Kyunenena. He committed suicide by shooting before this five others. The motive of the murder Versace is still unknown.

Life after death

Many predicted a quick death in the house of Versacethe loss of its main creator - Gianni Versace. However, Donatella has continued the work of his brother. Gathering his will in a fist, it within three months from the date of his death, was preparing a new collection that has not had time to finish the brother. She won, the show was very successful. Later Donatella is taken for the creation of new collections themselves.

Someone said that her clothes are less sexy,but more wearable, and that this fact makes the collection more consumer than her deceased brother. And some believe that the second such genius as Gianni Versace, and there can not be, and that we should not "sully" his reputation completely different style.

Whatever it was, Donatella Versace was able tokeep the shine and glamor of clothes, Versace house is still alive and well. Now the collection has come out under her own name, but movie stars and music still tend to buy her clothes. After Versace - is synonymous with beauty and sexuality.

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