Missoni: as the famous zigzags created
- History Missoni
- Chronology Missoni success
Missoni - the world famous brand, founded inMilan, famous for its famous zigzags. Bright picture adorns the tops, skirts, low-cut dresses. Home shapeless knitted Missoni turns in the air in a seductive material. In addition to the fabulous famous brand zigzags smooth flawless seams that make the joints connecting parts hardly noticeable. Clothing brand Missoni is universal, it is appropriate at home, in the office and at social events. Agree, more than enough advantages to one company? So what is the secret of success of Missoni? Let's try to understand. But let us start from the ground - the brand itself and the history of its occurrence.
However, it is impossible to write about the company, not rememberingabout its creator. Ottavio Missoni was born in the ancient city of Dubrovnik in southern Croatia in 1921. As a six year old boy, Ottavio with his parents moved to town of Zadar, where he spent his youth. From major Missoni lifestyle can be noted athletics. Ottavio was a serious athlete, and even managed to win before the Second World War, eight national titles. However, the dream of a sports career ruined war. Missoni went to the front. We can not say that the army of the time pass as rosy as in civilian life. In 1942, Ottavio taking part in the Battle of El Alamein and the result is captured by the Allies. He had protomai Egyptian prison camp as much as 4 years. After that (in 1946) worn out soldiers returned to Italy. There Ottavio quickly comes to his senses and even enters the Oberdan High School. But one can not live a scholarship, and enterprising Missoni together with his friend Giorgio opened a small workshop making tracksuits Venjulia brand, which later became the main form of the Italian Olympic team.
Apparently the success of the event was due to the fact thatOTTAWA - The former athlete, and he's like nobody knows what suits need during long workouts. One way or another, but the property is not only a young man brought benefits, but also helped to find happiness in your personal life. in 1953, Ottavio Missoni Rosita Dzhelmini meets and proposes to her. And then sewing workshop sportswear, you ask? The fact that the future bride was heir to the factory for the production of embroidered fabrics and shawls, so young had a lot in common.
I must admit that the couple is very fastThey have joined forces and created a company Missoni. It happened in the year of their marriage. Initially, it was the usual knitting workshop. The couple long to sell small products to customers at random before received a large order. Knitwear in a large scale needed a famous house "La Rinashente". Needless to say that Ottavio and Rosita Missoni brilliantly coped with the order? So he had his own brand Missoni in 1966. The workshop had the equipment, which are produced only smooth and striped fabric. That is why, rather than in connection with the creative ideas of the spouses, there was a well-known and recognized throughout the world drawing Missoni.
Another happy event was the fashion show 1967year when Rosita asked to remove the bra models, so as not to disrupt the geometry of the dress. But she did not think that under the spotlight dresses become translucent. And as a result, this case turned world-famous.
Chronology Missoni success
1958 - fashion world first Missoni collection was presented under the title «Milano-Simpathy».
1965 - Rosita familiarity with the stylist from France Emmanuel Kahn. There was a significant event in New York City and led to fruitful cooperation.
April 1967 - spouses Missoni first invited in the Palazzo Pitti (Florence) in the fashion show.
1970 - Missoni with the support of American Vogue editor Diana Vreeland opened its first boutique in a department store Bloomingdales.
1976 - Ottavio and Rosita opened his first boutique in Milan.
1978 - 25th anniversary of the fashion house Missoni. In honor of this grand event held screenings in New York and Milan.
1979 - the first time the company produces men's clothing line. In the same year, Missoni brand received a diploma "For the contribution to the Italian Republic" and the medal "For Civil Merit".
80th year - the company is creating the costumes for the opera «Lucia di Lammermoor» Gaetano Donizetti.
1994 - 40th anniversary of the brand, which the couple celebrated the extraordinary exhibition "Missonologiya - the world of Missoni", which was successfully held in several countries.
1997 - Ottavio and Rosita transfer company in control of Angela Missoni, her daughter.
2005 - The brand Missoni signed a contract for the construction of hotels with the company Rezidor SAS. The first buildings were in Kuwait, Edinburgh and Dubai under the name Missoni.
We believe that this chronology of Missoni does not end, and the fashion brand will delight colorful zigzags more than one generation.</ P>