Donatella Versace: talented heiress fashion brand
- At the head of a business
- Interesting Facts
Donatella Versace - this is definitely one of thethe most talented Italian designers, as well as chief designer and head of fashion brand Versace. This role she got after the death of his brother - a famous fashion designer Giovanni. A woman has everything - wealth, fame, recognition. But to achieve this, she had to go through a tortuous and time-consuming way. On what trials endured by Donatella, and that she had gone through, you will read in this article.
The girl was born in Italy, in a small cozytown called Reggio di Calabria. She was the youngest in a family of four children. At twelve years of age she died of her older sister Tina. Doctors were unable to identify a tetanus infection, so appointed improper treatment, whereby a child is literally burned for several days.
Donatella's mother earned a living by sewing andfather - trade, but economist education made it possible to make extra money - he advised the rich aristocratic Italian family. Versace family owned a small atelier and shop fittings.
From early childhood, the elder brother of the baby Donny (socall girl in the circle of relatives) Gianni fascinated, as his mother, tailoring. He devised a model kroil and sewed for the younger sister, and she, in turn, was wearing only his creations. When the boy was 25 years old, he left his hometown and traveled to Milan. After a brief search settled designer to several fashion houses: Istante, Genny, and Callaghan. After graduating from university in 1970, Donatella sent his brother, in Florence, Italy, she is studying jersey and with his head immersed in the world of fashion. Meanwhile, Gianni spends the first show womenswear collection under his own brand (1978) and organizes its own brand.
On the position of chief administrator in the trendythe house of Versace, was in charge of finance matters, appoint Santo Versace, and Donatella assigned a creative role - PR-director. She is responsible for organizing and conducting photo shoots and advertising campaigns of the company. Successfully combining work and personal life, in 1986, a woman marries a male model Paul Beck. Soon they are born first-born - a girl named Allegra, and three years later - boy Daniel.
In 1995, as a tribute of love and respect theirsister, Giovanni released after her perfume called "Blonde." Later, he gives her the right to disseminate its own brand perfumes - "Against". They subsequently become the inside line Versace Home. Thus, uniting joint efforts, investing in the business talent, soul and strength, the team Versace family was able to build a grandiose fashion empire, which compete with today can only favorites.
Giovanni loved his sister, and thought that ittalent and skills will bring not only additional income, but even more popular Versace brand. Perhaps that is why in the eighties he trusted Donatella serious business - to lead the youth clothing line under the brand name Versus. Despite the relative youth and inexperience, she fully lived up to its promises.
It was she who first proposed to use onpodium not only the little-known models, but also the popular stars of show business. Thus, appearing on the Versace fashion show, they spread their fame and for clothing fashion house, touting it because of its name. In this role, repeatedly made Madonna, Halle Berry, Demi Moore, and others. With this PR, competently organized Donatella Versace fame spread around the world. Their clothes were interested not only in Europe but also in America.
In 1997, namely on 15 July in the familythere was a great misfortune. Going for a walk near the door of his house was shot by Giovanni Versace. The killer became a homosexual named Andrew Cunanan. A few days later, when he was surrounded by a ring, they wanted to arrest police officers, a man committed suicide. No clear motive for the crime was not, began to go guessing. Some felt that, in order to take over the fashion house, the murder of our customers have become older brother and sister Gianni - Santo and Donatella. Others blame the mafia, which allegedly laundered money in the boutiques. However, none of the versions have not been confirmed.
To avoid such rumors, the family Versacepostponed everything and for some time disappeared from prying reporters at his villa in the Caribbean. Unfortunately, many people love to not only talk, but also still want to profit on someone's death. So, we know that Donatella has spent huge amount of money, in order to remove material from the police all the information regarding the death of his brother and stop the spread of book-investigation of Giovanni. The author of works made by Frank Monte - a private detective, who likewise cast a shadow over all the relatives of the famous Versace.
After the death of the couturier majority of shares (50%)fashion house was inherited by his niece Allegra. She also passed villa on Lake Como, and a huge house in one of the richest areas of Manhattan. Despite the fact that Donatella Versace owns a twentieth part of the shares, while her brother Santo is 30%, it is headed by the brand. Today, under her employ more than forty stylists, the company produces seventeen clothing lines and owns three thousand outlets scattered all over the world. Three hundred boutiques, located in different cities and countries, dress connoisseurs and admirers of the brand Versace.
At the head of a business
Many were skeptical of the appointmentDonatella head of the fashion house. Envious thought that she is not talented, ambitious and smart enough to successfully continue the work of his brother. However, it proved that they were wrong. The woman kept the empire on their fragile shoulders, giving it new features, but, nevertheless, does not get lost among competitors. Three months after the death of Giovanni Donatella presented eyes of critics his first full collection for spring-summer 1998. "I have never treated yourself to the category of strong women.
However, circumstances are such that II had to try on the role. And I think I coped quite good "- confessed Donatella. Even more popular designers brought a green dress, or as it is called by many "dress-Jungle", designed it personally. Appearing in this dress at the presentation of the Grammy-2000, Jennifer Lopez not only shocked the audience with his manner, but also gave another reason to admire and talk about Versace.
Responsibility for the business, which is a dead weightDonatella was lying on his shoulders, as well as emotional trauma after the death of a loved one, can not help but affect its behavior. One hand driving fashion empire, the other woman reached for a glass. Gradually, she became a frequent guest at various parties, private get-togethers celebrity, addicted to alcohol and cocaine. Only thanks to the efforts of those close to her could just pull myself together. In 2004, after much bickering and persuasion, Donatella agreed to undergo rehabilitation in a specialized clinic. The fight against drug and alcohol addiction was a success, and a year later released another update Versace collection. Fashion critics unanimously recognized her "brilliant beginning of a new era in the history of Versace».
In its work, the designer is not adjusted and notcopies the style of his great brother. As part of the tradition of the fashion house she continued production of clothing, made in the style of "sexy glamor." Despite this, many experts believe that Donatella was not able to go in the footsteps of Gianni and repeat his success.
"On my shows, many responded not very flattering. But I always knew that to become as great as a brother, I can not. What he did - exclusive. And we, in order to stay on the wave of popularity, it is necessary to look for new ideas "- recognized Donatella. She did not listen to gossip, to fend off criticism, and tried to create. As a result of hard work of its collections became more comfortable and feminine, have disappeared aggressive, screaming sexy, but the unchanging style of Giovanni still remains - exquisite luxury and sensuality are present in all of Versace dresses.
Despite the negative response of the envious, thebrand still remains popular around the world. It dressed the richest and most successful people: actors and actresses, politicians, show business stars and others. Thanks to the efforts of Donatella, today Versace - it's not just clothing and accessories. It also elements of the interior, collectibles, which was exhibited in the largest museums of the world authoritative.
Leaving this world, Giovanni took with hima piece of the holiday and the grandeur with which he filled the air around him. Of course, to do the same, as did the great couturiers, not anybody can. However, Donatella and his brother Santa did everything possible to Versace fame spread around the world. In addition to this business, they are the owners of the luxury hotels in the United Arab Emirates and Australia.
Since the beginning of the 90's led by Donatella production of accessories, some of which she is developing personally. Subsequently, her works form a children's line called «Versace Young».
Eight years later, the designer created his firstperfume «Versace Woman». After a couple of years in London held a retrospective exhibition of «Versace», which, in addition to models created by Giovanni, exhibits, designed by Donatella personally.
Wishing not to stand still, but alwaysdevelop, it is improved in design - designing cars and yachts, as well as launching a new line of sweets. In winter 2005 Versace received the award as "Woman of the Year", and later - "Designer of the Year."</ P>